The Art of the Moving Image
Concentrate on making a theme strong and making sure that the narrative can be carried and supported by the visuals and sound.
You have to know what you are selling. If your target audience is interested in flowers and bunnies and you put decapitation and gore scenes in, no-one will want to watch it.
Must have some reoccurring motives. They anchor the story and help to make it flow easily like the roses in american beauty or the repetition of the phrase "catch 22" in Catch 22.
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